A single-material wholesale order is easier to plan but harder to sell across a full customer base. Mixing materials deliberately, rather than defaulting to one, tends to produce a range that moves faster overall.
Why single-material ranges underperform
Different customers respond to different materials: some want the durability of stainless steel, others the warmth of brass or the lightness of clay. A range built on one material only reaches one of those customers.
A workable split
A common approach is roughly forty percent stainless steel for reliable, low-return everyday pieces, thirty percent brass for warmth and character, and the remainder split between wood, clay and natural stone for standout pieces.
Keeping a cohesive look despite the mix
Consistent finish quality and a shared design language across materials, rather than treating each material as a separate mini-collection, keeps a mixed range feeling like one cohesive offer rather than several unrelated ones.
Ordering across materials at low MOQ
Confirm with your supplier whether minimums apply per material or across the whole order. Free mixing across materials at a single combined minimum makes it far easier to build a balanced first order.
Mixing with us
Our wholesale programme allows free mixing across our full material range from a single minimum order. Wood, Brass or Stainless Steel: Which Jewellery Material Is Right for You compares the three materials directly, and our wholesale page has the terms for ordering across categories in a single range.